電子商務(wù)中誠信問題分析與對策畢業(yè)論文-資料下載頁

【導(dǎo)讀】電子商務(wù)中誠信問題分析與對策。隨著我國電子商務(wù)的快速發(fā)展，越來越多的人涉足電子商務(wù)，目。前電子商務(wù)已經(jīng)成為一項重要的商務(wù)形式，給人們的生產(chǎn)生活帶來了。極大的便利，與此同時電子商務(wù)誠信問題越來越突出：如價格欺詐，發(fā)貨不及時、付款不到位或不及時，商品的售后服務(wù)得不到保證，信。息的安全性得不到保障等事件時有發(fā)生，針對這些問題產(chǎn)生的原因提。出通過構(gòu)建我國電子商務(wù)誠信體系來解決電子商務(wù)誠信問題，促進(jìn)我。國電子商務(wù)健康發(fā)展，電子商務(wù)誠信體系的建立需要政府、企業(yè)和消。企業(yè)及消費者所應(yīng)承擔(dān)的任務(wù)作了探討。（一）企業(yè)要提高誠信意識，主動樹立誠信形象.........39

　　

【正文】 the contract and trustworthy behavior bee more and more frequent, more extensive, gave rise to the ethical values of society as a whole. It can be seen, economists explain the occurrence of acts of social integrity, people default to a rational, purely economic, and market the main driver of economic interests, have to focus on their own reputation and behavior. The third view is that the cooperation and division of labor is the integrity of the objective conditions. Exchange between the development of social productive forces and social transformation of the mode of production, specialization and division of labor has 2．社會心理學(xué)的解釋 社會心理學(xué) [8]把人的誠信行為置于人們無法直接看到的心理層面上予以解釋，對于誠 信意識、誠信行為發(fā)生的內(nèi)在機(jī)制作了深刻的剖析，它的觀點有以下兩種：“將信任理解為對情境的反應(yīng)，是由情境刺激決定個體心理和行為。”“在社會心理學(xué)家多依奇的囚徒困境實踐中，人際信任的有無以雙方合作與否來反映，兩個人之間的信任程度，會隨著實驗條件的改變而改變，在這種情況下，信任被看作一個由外界刺激決定的因變量。”“將信任理解為個人人格特質(zhì)的表現(xiàn)，是一種經(jīng)過社會學(xué)習(xí)而形成的相對穩(wěn)定的人格特點，其代表人物有心理學(xué)家羅特、懷特曼等，他們認(rèn)為一個人的生活經(jīng)歷和對人性的看法會使他 她 $ 形成對他人的可信賴程度的通常期望或 信念。有的人傾向于信任他人，有的人則傾向于懷疑他人，持這種取向的學(xué)者編制了很多量表來測量人們在電子商務(wù)中誠信問題分析與對策 –22– bee an inevitable requirement for social production, due to the division of labor, cooperation, and cooperation is bound to require producers to trust each other, trust and cooperation can not happen. Therefore, the integrity has bee an inevitable, economist with the economics theory of the integrity of the produce obtained faith conduct social consequences: reducing transaction costs. Indeed, both parties are mutual promises, emphasis on reputation in the transaction process will save a lot of unnecessary links, to accelerate the speed of the flow of goods, improve the level of social exchange, thus increasing the economic benefits of society. Economics 人際信任特質(zhì)上的個體差異。”可以看到，社會心理學(xué)家著重從個體的心理認(rèn)知內(nèi)容和行為表現(xiàn)去解釋誠信行為，第一種觀點把誠信解釋為一種主體對外界刺激的反應(yīng)，是人在遭受一定的情境刺激時所做出的應(yīng)急反應(yīng)。這里的“情境刺激”的含義是值得我們深入思考的，我想，這里的“情境”可能包括各種各樣的社會實際存在的社會互動形式以及由此形成的社會關(guān)系。這里的由于外界刺激的“反應(yīng)”應(yīng)包括情感性的反應(yīng)和理智性的反應(yīng)，可能這種出于情境刺激的誠信行為 是情感性的較多一點。這種“刺激反應(yīng)論”很類似生物學(xué)上的“條件反射論”，它們都把人或動植物作為一種被動地接受刺激，并依據(jù)不同刺激條件作出反應(yīng)的存在物，并把它們的行為歸結(jié)為一種由外界條件決定的因變量。這種“刺激反應(yīng)論”是不能很有力地說明誠信意識、誠信行為產(chǎn)生的根本原因的。雖然它把對誠信行電子商務(wù)中誠信問題分析與對策 –23– believe that the lack of social integrity is due to the economic activities of society, when people39。s dishonesty caused by economic interests than the price paid by the acts of dishonesty, a large number of people will continue to repeat such acts of dishonesty, resulting in serious deficiencies in the munity as a whole integrity. Further analysis of the economic benefits caused by acts of dishonesty led to more than pay for the cost of the reasons, economists believe that the socioeconomic system is not perfect, the socialpetitive behavior is not standardized, social supervision and restraint is not enough information is not symmetry caused. Economist for 為的研究建立在人們的心理反應(yīng)機(jī)制基礎(chǔ)之上，但我們認(rèn)為它這種理論忽視了主體的主觀能動性，把人置于一種被動地應(yīng)付的狀態(tài)中，這種理論很容易讓人有一種感覺，即人們的誠信行為是被動地去適應(yīng)情境的表現(xiàn)方式。事實上，人與環(huán)境是互動的、雙向的關(guān) 系，處于特定情境中的人雖然受到特定情境的制約，但同時也反作用于情境條件，施予環(huán)境一定的影響，進(jìn)而改變了原來的情境狀態(tài)。而這種理論把人假想成一個沒有任何主體意識、主觀思想或者這種主觀能動性很少的存在物，這是不合理的，也是沒有任何意義的。另一方面，如果這種理論不事先說明主體內(nèi)心是否具有誠信意識或誠信思想，則這一理論是無法解釋清楚個體如何能夠表現(xiàn)出誠信行為的。因此，如果事先已證明主體自內(nèi)心具有一定的誠信觀念，則運用這一理論解釋個體何以在這種情境下會守信，而在另一種情境中卻電子商務(wù)中誠信問題分析與對策 –24– the social good faith behavior and lack of credit causes analysis is more profound and reasonable. After all, economic life is one of the basic form of our social life, and production activities is the basis and prerequisite for all activities of society. Therefore, no matter what social phenomena, social problems, people are accustomed to from the people39。s economic activities to find a cause, and that from here to find the reason is the reason why such things fundamental reason. It can be seen, economist for the social integrity of analysis is the firmly grasp the basic activities of people engaged in economic activity and as a rational economic man in pursuit of economic interests, 會失信的原因，才是可能的。此外，此理論對于 如何防止失信行為的發(fā)生，建構(gòu)誠信體制的基本途徑的探索也具有一定的局限性。 （二） 我國電子商務(wù)誠信影響電子商務(wù)中誠信問題分析與對策 –25– emphasizing the integrity of the rational basis system based on the integrity of positioning a contractual relationship between the people. Economists emphasis on rational judgment and rational choice of the main decisive role in the establishment of contractual relations, so they build the integrity of the social mechanism must construct a society39。s legal system, property rights system to start, to the integrity of the mechanism to the protection system, can fundamentally limit the occurrence of acts of dishonesty. Although from an economic point of view to explain the lack of ethical behavior and integrity are very convincing, but we can be seen from some obvious 因素分析 上述經(jīng)濟(jì)學(xué)家和社會心理學(xué)家對誠信問題的解釋雖然很深刻，但是都具有一定的片面性，實際上產(chǎn)生誠信問題的原因很多，要解決該問題就應(yīng)該首先弄清楚哪些因素會產(chǎn)生誠信問題。對于我國的電子商務(wù)誠信問題，主要影響因素可以歸納為如下幾方面。 1．我國誠信基礎(chǔ)薄弱，社會信用體制尚未完全建立 由于我國長期的“重商主義”影響，導(dǎo)致一些傳統(tǒng)的社會誠信道德與倫理的缺失。消費者、人與人之間防范 多于信任，是電子商務(wù)發(fā)展的心理障礙。交易中假冒偽劣商品肆虐，虛假廣告泛濫，合同履約率低，經(jīng)理人缺少誠信，信用卡詐騙，對欠債追討力等誠信問題每天見于報端，幾乎成了普遍現(xiàn)象。而電子商務(wù)作為不見電子商務(wù)中誠信問題分析與對策 –26– irrationalities. First, economics, the definition of a purely economic pursuit of economic interests, it is forsaking the full. This view is particularly prominent in the traditional economic theory. Traditional economic theory to explain human social behavior, are the people expected an economic man exists, that the fundamental purpose is the pursuit of economic interests to obtain the means of the pursuit of economic interests, without considering the process . From the premise of departure, for good faith acts of interpretation will be very onesided, very narrow, on can n